Below you'll find the 7 step structure I use in creating explainer & sales video scripts. Make sure to first watch the video above and then download the template at the bottom of the page!

1. INTRODUCTION

Quickly engage viewers

"If a picture is worth a thousand words, imagine how that compares to a video."

Or

"Would you rather read a 2000 word page or a 2 minute video?

Or

"Imagine, if in 2minutes from now you could effortlessly create jaw-dropping animated videos." 

Use an interesting first line that can be related back to your niche. 
Try also using a question! Questions provoke thought.

2. WHY IT WORKS

Expand on your main statement

"Videos capture and keep an audience’s attention, while communicating more in a shorter amount of time. "


"Videos are proven to engage viewers and increase conversion rates"


"According to (some stats site) adding a video to your landing page increases conversion rates by 64%!"

Expand on your main point.

Try adding some stats or proven details that back up your main point.

3. THE PROBLEM

Highlight the main issue your product solves

"Though video has developed online, streaming and video technology for marketing has hardly kept up. Slow loading times, high costs, limited digital marketing features: there is a lot of room for improvement."

Highlight the main problem that your product/ service solves.  


4. THE SOLUTION

Bingo. Your Product or Service

"And that's where "Vidello" comes in."


"Meet Vidello"


"That's why we created Vidello!"

Introduce your solution! Your amazing product/service

Problem solved! 🙂

5. WHAT IS IT?

Briefly state what your product is/does

"Vidello is a video hosting platform that enables you to easily upload, host & play all your videos from one simple dashboard.


"CreateStudio is a full feature video animation software, that makes it easy for everyone to create incredible animated videos in just minutes"

Clearly state what it is that your product or service does. Don't keep people unsure now that you have presented the solution.

6. THE BENEFITS

Describe what it can do for your viewers

"Within a matter of minutes, you can brand your own videos with your own logos, lower third animations and custom video frames to present your videos in a more visual appealing way."

"Add on marketing apps, such as: e-mail sign ups, CTA buttons, countdown timers, and coupons, and use many more features to make your videos as effective as possible."

"Vidello even lets you split-test and analyse your videos performance, to optimize your conversion rate and to ensure maximum results."


Focus on benefits more 
then just features. Although you can mention both.

7. CALL TO ACTION

Now tell your viewers what to do next

Grow your network and convert more visitors into customers.

Start today! Say goodbye to slow video streaming, expensive fees and limited tools. Grow your business with more effective; conversion optimized video hosting and marketing. 


Grow with Vidello!

Clearly give viewers a call to action. I.e Click below to buy now! Add you name & email below to download now"

MotionArchitect

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